BRAND DEVELOPMENT + SUPPORT

Cambridge College

Integrated marketing support for Cambridge College’s internal and external marketing initiatives, working with and extending upon established brand identity guidelines. Projects range from print flyers, direct mail, and catalogs to online ad campaigns and handbooks. Development of the visual system for new initiatives and divisions such as the School of Business and the Center for Business and Professional Development.

Deliverables: development of templates, logos for special events, brochures, catalogs, ad campaigns, billboards, postcards, posters, signage, snapchat filters, flyers

TEAM: VP Marketing & Communications, Director of Digital Marketing, other internal stakeholders depending on project focus

My Role: Art Director, Designer